The New South Wales Government is betting big on the region of Central Coast. With a population that is increasing steadily, the government is focusing more on improving the infrastructure. This is evident from the fact that the NSW Government received a fund of $200 million in 2019, and it is all set to be invested in strengthening the Central Coast’s business infrastructure. The promise to install or upgrade 174 mobile base stations at locations such as Gosford, Terrigal, and Wyong were made in 2019, and is now set to become a reality.
Clicks Marketing SEO Central Coast services goes into more detail.
All the investments and promises, especially the installation and up-gradation of the mobile base network, will boost the businesses on the Central Coast. With more businesses cropping up in the region, let’s look at five SEO trends that companies need to focus on more –
1. Optimizing videos
Content of every kind is king. It may be textual content or video content. Nearly every search engine has picked up on the popularity of creators who make videos to educate their audience. Google, for example, recommends a few video clips to the visitor who searches for a topic. The video clips are recommended based on two tools offered by YouTube.
The first tool is Clip Markup, which allows the publisher to divide their video into different parts. The second tool is Seek Markup, which lets the publisher communicate with the search engine and inform which timestamp talks about what topic in the video.
2. More focus on Long Tail Keywords
To give a brief idea, SEO looks for two types of keywords: Short Tail and Long Tail. The Short Tail keywords include one to a maximum of three words, and the Long Tail Keywords include a group of words that form a proper sentence-like structure.
Most of the time, online marketers focus on Short Tail keywords. However, with the increase in the usage of the voice search feature, the users have started to be more specific by saying the entire sentence. Recent data shows that around 27% of the population living across the globe uses voice search features on their smartphones.
This affects every Central Coast business that relies on SEO as they are now required to use a natural tone in their content and focus more on Long Tail keywords.
3. Experience of a visitor
Since SEO is all about attracting an audience on the internet, it must be of utmost priority that their experience is considered at all times. The experience of a visitor depends on various factors. Most of them fall on the shoulders of a website developer or a website designer. The speed at which a web page loads makes the first impression on a visitor. search engine. The comfort with which a visitor can navigate on a website is also essential. They must be able to switch from one web page to another web page easily.
If the speed is much slower, the visitor would abandon the website and go back to the The content must be engaging as well. The objective should be to encourage the visitor to spend more time on the website.
4. Keywords in passage
Dedicating a passage to fill it with keywords is now a great idea. Search engines show a part of the passage when users have searched for a topic on the internet. Based on how good the content is, or better the presentation is, a search engine also recommends the visitors access a website.
For example, Google has spent a lot of time developing an algorithm called Passage Indexing. The role of the algorithm is to identify one or several passages that talk about what a visitor has searched. If the content is up to the mark, the passage is placed on top and shown as recommended to the visitor.
A writer, or an editor, writes the content in extreme depth under the impression that they are doing a favour by giving a detailed explanation. Truth be told, they are merely increasing the word count of the content and making it inconvenient for the visitor to read. The key is to present the content in the simplest form.
Making a table is the most favourable choice, especially if the content has a lot of data. The search engine then shows the table, based on the quality and relevance, to the visitor. For example, a list may show the steps one needs to follow to prepare their favourite food item.
With the changing Google algorithm, it’s imperative that you keep up to date in order to derive the maximum benefits. Following these SEO trends will help your Central Coast business be found easily online. Additionally, your brand awareness gets a huge boost making it stand out among the competition.